Average Order Value Calculator
Calculate your average order value from total revenue and the number of orders over a given period.
Your results
Calculation breakdown
- AOV
- Total revenue ÷ Number of orders
Worked example
A store with $45,000 revenue from 500 orders in a month has an average order value of $90.
Assumptions
- Calculate on the amount customers actually paid, after discounts.
- Be consistent about whether revenue includes GST and shipping.
- Track AOV alongside conversion rate and traffic to explain revenue changes.
How this calculator works
Divide total revenue by the number of orders in a period to find your average order value. Track AOV alongside conversion rate and traffic to understand what's driving overall revenue changes.
Frequently asked questions
How can I increase average order value?
Common tactics include bundling products, offering free shipping thresholds, and upselling or cross-selling at checkout.
Should I calculate AOV before or after discounts?
Calculate it on the actual amount customers paid, after discounts, to reflect real revenue per order.
Does AOV include tax and shipping?
That depends on how you record revenue — be consistent, and note whether your figure includes GST and shipping charged to the customer.
Results are estimates only and are not financial, tax, legal or credit advice.