E-commerce Calculators
Check marketplace and online-selling costs with calculators for platform fees, payment charges, pricing, margins and net sale proceeds.
Fee structures can apply to the item price, postage or total customer payment and may include fixed and percentage components. Copy the current platform terms into the calculator, then include product, fulfilment, return and tax costs before deciding that a listing is profitable.
How to use these calculators well
- Copy the platform's current percentage and fixed-fee rules into the calculation.
- Include postage, fulfilment, returns, product cost and tax before judging margin.
- Check whether fees apply to the item price, postage or the total customer payment.
Marketplace Fee Calculator
Calculate marketplace selling fees, payment charges and net proceeds in Australian dollars. Compare fee structures before setting your sale price.
Open calculatorBreak-Even ROAS Calculator
Calculate the minimum return on ad spend needed to break even, based on your profit margin.
Open calculatorProfit Per Order Calculator
Calculate your profit on a single order after product cost, fees, shipping and packaging are deducted.
Open calculatorAd Budget Planner
Plan a daily and monthly ad budget from a target number of sales, your conversion rate and cost per click.
Open calculatorAverage Order Value Calculator
Calculate your average order value from total revenue and the number of orders over a given period.
Open calculatorCart Abandonment Rate Calculator
Calculate the percentage of shopping carts started but not completed, and the estimated revenue left on the table.
Open calculatorConversion Rate Calculator
Calculate your website or store conversion rate from total visitors and completed orders.
Open calculatorCost Per Acquisition Calculator
Calculate your cost per acquisition (CPA) from total marketing spend and the number of customers or orders gained.
Open calculatorCost Per Click Calculator
Work out your average cost per click from total ad spend and the number of clicks an ad campaign received.
Open calculatorCost Per Thousand Impressions Calculator
Calculate CPM, the cost per one thousand ad impressions, from total ad spend and total impressions delivered.
Open calculatorE-commerce Profit Calculator
Work out your net profit per sale after product cost, marketplace fees, shipping and ad spend.
Open calculatorEmail Conversion Rate Calculator
Calculate the conversion rate of an email campaign from the number of orders generated against emails delivered or clicked.
Open calculatorFree Shipping Threshold Calculator
Work out the minimum order value needed for a free shipping offer to still cover your average shipping cost from margin.
Open calculatorFulfilment Cost per Order Calculator
Calculate Australian e-commerce fulfilment cost per dispatched order from labour, packaging, facility, software and shipping subsidy.
Open calculatorGST-Inclusive E-commerce Pricing Calculator
Work out the GST-inclusive selling price needed to achieve a target GST-exclusive profit margin on an online sale.
Open calculatorMarketplace Payout Calculator
Estimate your total payout across multiple orders after your marketplace's percentage and fixed fees are deducted.
Open calculatorOrder Picking Accuracy Calculator
Calculate Australian e-commerce order-picking line accuracy and error lines from warehouse scan or audit records.
Open calculatorProduct Landed Cost Calculator
Calculate the true landed cost per unit including product cost, freight, duties and other import charges.
Open calculatorProduct Page Add-to-Cart Rate Calculator
Calculate product-page add-to-cart rate for an Australian online store from eligible detail sessions and sessions adding a product.
Open calculatorRefund Impact Calculator
See how your refund rate reduces net revenue and effective profit margin across your total sales.
Open calculatorRepeat Purchase Rate Calculator
Calculate the percentage of your customers who have made more than one purchase over a given period.
Open calculatorShipping Cost Recovery Calculator
Check whether the shipping fee you charge customers covers your actual shipping cost, or how much you're subsidising.
Open calculatorSubscription Churn Calculator
Calculate your monthly subscriber churn rate and the resulting revenue lost from cancelled subscriptions.
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