Conversion Rate Calculator
Calculate your website or store conversion rate from total visitors and completed orders.
Your results
Calculation breakdown
- Conversion rate
- (Orders ÷ Visitors) × 100
Worked example
A store with 5,000 visitors and 125 orders in a month has a conversion rate of 2.5%.
Assumptions
- Be consistent between using sessions or unique visitors over time.
- This is a simple site-wide rate and doesn't segment by traffic source.
- Compare against your own historical trend rather than a generic benchmark.
How this calculator works
Divide the number of orders by the number of visitors to see your conversion rate as a percentage. Track this over time to gauge the effect of pricing, design or marketing changes on your store's performance.
Frequently asked questions
What is a good ecommerce conversion rate?
Rates vary by industry and traffic source, but many online stores see conversion rates in the low single digits, so compare against your own historical trend rather than a single benchmark.
Should I use sessions or unique visitors?
Either can work, but be consistent — mixing the two will distort your trend line over time.
Does this account for return visitors?
No, it's a simple total-orders-over-total-visitors calculation; use your analytics platform for more detailed visitor segmentation.