Email Conversion Rate Calculator
Calculate the conversion rate of an email campaign from the number of orders generated against emails delivered or clicked.
Your results
Calculation breakdown
- Email conversion rate
- (Orders ÷ Emails delivered) × 100
Worked example
A campaign delivered to 10,000 subscribers that generated 60 orders converts at 0.6%.
Assumptions
- Be consistent using delivered emails or clicks as the denominator across campaigns.
- Track unsubscribe rate separately as a measure of list health.
- Compare campaigns with similar list segments for a fair comparison.
How this calculator works
Divide the number of orders resulting from an email campaign by the number of emails delivered or clicked to find its conversion rate. Track this across campaigns to see which subject lines, offers or segments perform best.
Frequently asked questions
Should I calculate based on delivered emails or clicks?
Both are useful — delivered-based conversion shows overall campaign effectiveness, while click-based conversion shows how well your landing page converts interested clickers.
What's a typical email conversion rate?
It varies widely by list quality and offer, so track your own trend over time rather than comparing to a generic industry figure.
Does this include unsubscribes?
No, this calculator focuses purely on conversion to sale; monitor unsubscribe rate separately as a measure of list health.