Ad Budget Planner
Plan a daily and monthly ad budget from a target number of sales, your conversion rate and cost per click.
Your results
Calculation breakdown
- Clicks needed
- Sales target ÷ Conversion rate
- Budget needed
- Clicks needed × Cost per click
Worked example
A target of 100 sales at a 2.5% conversion rate and $1.20 CPC needs 4,000 clicks, a $4,800 monthly ad budget.
Assumptions
- Use a conservative conversion rate estimate if actual data isn't yet available.
- This is a planning estimate — actual results depend on targeting and creative.
- Refine the plan once real campaign data comes in.
How this calculator works
Enter your target number of monthly sales, expected conversion rate and average cost per click to see the ad budget needed to hit that goal. Use it to sanity-check a campaign budget before committing spend.
Frequently asked questions
How is the required budget calculated?
It divides your sales target by your conversion rate to estimate clicks needed, then multiplies by your average cost per click.
What if my actual conversion rate is unknown?
Use a conservative estimate from past campaigns or industry experience, then refine the plan once real data comes in.
Does this guarantee I'll hit my sales target?
No, it's a planning estimate based on your assumptions — actual results depend on targeting, creative and market conditions.
Editorial review and responsibility
Reviewed by the CalcAussie editorial team on 21 September 2026. Review scope: Method, Australian terminology, material assumptions, source links and user-facing limitations.
Calculator results remain estimates based on the figures entered. Check material decisions against current official information and report a suspected error so it can be reproduced and corrected.
Results are estimates only and are not financial, tax, legal or credit advice.