Cost Per Click Calculator
Work out your average cost per click from total ad spend and the number of clicks an ad campaign received.
Your results
Calculation breakdown
- CPC
- Total ad spend ÷ Total clicks
Worked example
A campaign spending $500 that received 800 clicks has an average cost per click of $0.63.
Assumptions
- Click counts should come from your advertising platform's own reporting.
- CPC alone doesn't reflect conversion quality — pair with conversion rate.
- Use for comparing campaigns over the same period.
How this calculator works
Divide your total ad spend by the number of clicks received to find your average cost per click. Use this to compare campaigns, ad platforms or time periods on a like-for-like basis.
Frequently asked questions
What counts as a click?
Typically any click through to your website or landing page as tracked by your advertising platform's reporting.
How is CPC different to CPA?
CPC measures cost per click regardless of outcome, while cost per acquisition measures cost per actual sale or lead generated.
Can I use this across multiple campaigns?
Yes, run it once per campaign using that campaign's own spend and click totals to compare performance.
Results are estimates only and are not financial, tax, legal or credit advice.