Product Pricing Calculator
Set a selling price from your unit cost and target margin, showing the resulting markup percentage in dollars.
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How this calculator works
Enter your unit cost and desired profit margin to see the recommended selling price and the equivalent markup percentage. This uses standard cost-plus pricing logic used by Australian retailers and manufacturers.
Frequently asked questions
What's the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. They give different numbers for the same dollar profit.
Should GST be included in the price shown?
This calculator works on ex-GST costs and prices; add GST separately for the price charged to consumers if you're registered.
What if my target margin isn't achievable?
If competitors price lower than your cost-plus price, you'll need to cut costs or accept a smaller margin to stay competitive.
Results are estimates only and are not financial, tax, legal or credit advice.